In Amusing New Ads, Deutsch Revives the Refreshing Sound of Buschhhhhhhhhhh

Two years later, the can still sends out a siren's call

Kicking off during the 2017 Super Bowl, the Busch can-cracking campaign is back with a series of new spots. Busch

What does refreshment sounds like? The answer, of course, is “Buschhhhhh.”

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.