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It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including, in one of the early spots, Harris why pondering why there are rules prohibiting him from drinking on TV.
W+K is now off the Heineken account, replaced by Publicis, but the 43-year-old Emmy and Tony Award winner continues to advertise the Light brand.
Here's the latest 15-second spot, which broke Tuesday:
AdFreak caught up with Harris to ask him why he's still doing the Heineken Light work, what he thinks of the writing, and whether he actually drinks the stuff.
You've been doing Heineken Light ads since 2014.