Ikea's Parody of The Shining Is Devilishly Good

BBH Singapore strikes again with creepy ad for Halloween

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Heeeeeere's … Ikea's parody of The Shining!

BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Nice touches include eerily flickering lamps and ghostly diners in the kitchen display, and the word "REDRUG" above, yes, a red rug. It goes on a tad too long, just like the movie it's based on.

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