Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s easy to put off tidying messes and making minor repairs at your place. Hey, life is busy, and sometimes you let the little stuff slide.
But then the holidays come around, and you face a daunting question: Is this place ready to host actual guests?
With its first foray into U.K. holiday advertising, Ikea addresses that moment of reflection with “Silence the Critics,” a 90-second spot set to a custom rap track recorded in the style of Britain’s grime genre by artist MC D Double E.
A variety of decorations and toys come to life to express serious concerns about the state of a couple’s flat, and while the ad notes that such complaints are all in your head, it also offers some suggestions on how to gussy things up a bit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in