Ikea and luxury don’t usually go hand in hand. That’s a fact that McCann Spain has been leveraging in fun ways recently.
Late last year, McCann and the famously budget-friendly retailer created an ad called “Allen Key” (which you can see below), cleverly highlighting how Ikea items can seem right at home in an opulently adorned mansion.
Now they’re back with two new ads, this time mocking the tropes of luxury advertising but adding a very Ikea twist. McCann Madrid and MRM//McCann Spain also worked on the project.
“The Jewel” begins as a necklace ad packed with magical elements like a majestic unicorn and a cloud of butterflies following the heroine throughout a stately home.
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