Ikea Subtly (and Then Not So Subtly) Invades These Luxury Commercials

McCann Spain hides affordability in plain sight

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Ikea and luxury don’t usually go hand in hand. That’s a fact that McCann Spain has been leveraging in fun ways recently.

Late last year, McCann and the famously budget-friendly retailer created an ad called “Allen Key” (which you can see below), cleverly highlighting how Ikea items can seem right at home in an opulently adorned mansion.

Now they’re back with two new ads, this time mocking the tropes of luxury advertising but adding a very Ikea twist.

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