Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine’s Day

Not for sleeping

Headshot of Tim Nudd

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last year it stacked a pair of chairs suggestively in an ad with hot wood-on-wood action.

Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media—showing off the chain's new line of "beds." Pretty cute, though I'm not convinced that bench is up to the task.


Client: Ikea

Agency: BBH Singapore

Business Director: Tim Cullinane

Account Manager: Manavi Sharma

Project Director: Lesley Chelvan

Producer: Kim Lim

Creative Directors: Tinus Strydom, Maurice Wee

Senior Art Director: Gary Lim

Senior Copywriter: Nikhil Panjwani

Social Strategist: Josie Khng

Community Manager: Nurul Maideen

Production Company: BlackSheep Live

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@nudd Tim Nudd is a former creative editor of Adweek.