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One of the great things about Ikea is that it’s not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing—it’s an underdog strategy, mostly. But Ikea doesn’t just do it—it does it well.
Its latest playful ads are inspired by Apple, which just announced wireless charging on the new iPhone X. Ikea embraced wireless charging two years ago—it has lamps and side tables that have the technology built in.
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