Ikea Just Made One of Its Loveliest Ads Yet About the Beauty of Everyday Life

Mother London's charming visions

Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.