AdFreak

Ikea Finally Agrees to Collaborate With Kanye West, but Not the Way He Wanted

Be careful what you wish for

Headshot of Angela Natividad
By Angela Natividad

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You know how sometimes people fish on Twitter in hopes that a brand will give them free stuff? For the last few months, Kanye West's been doing that with Ikea. And Ikea Australia finally gave him an answer—one so packed with lulz you could use it as a throw pillow. 

In March, Yeezy tweeted the following:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Angela Natividad

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

Recommended articles