IHOP Tries to Make a Joke About Women’s Breasts, Fails Miserably

Tweet is swiftly deleted

Headshot of Tim Nudd

Brands are generally getting less error prone on Twitter, as evidenced by the longer period of time between epic fails. But IHOP on Sunday obliged with a doozy—a tweet about pancakes that doubled as an insult to flat-chested women.

The tweet stayed up for a few hours until an Internet frenzy forced IHOP to rethink it, and then delete it. Soon enough, there was the requisite apology.

Also, of course, there was the backlash to the backlash, typical in such cases, with some people defending the tweet as good old-fashioned comedy and not dumb misogyny—forgetting that, whatever anyone's personal taste in humor, it's just bad business for a pancake chain to joke about women's breasts.

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@nudd Tim Nudd is a former creative editor of Adweek.