AdFreak

If Every Brewery Made Hand Sanitizer, It Might Look Like This

With gigs canceled, Jesse Alkire urges students to focus on personal projects

Photo of different hand sanitizers from different beer brands like Guinness, Corona, Bud Light and Miller Lite — Jesse Alkire created hand sanitizer bottle designs for popular alcoholic beverage brands.Jesse Alkire

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With what feels like an eternity already behind us and another one ahead of us in this new anxiety-ridden, quarantined normal, Jesse Alkire has some advice that doesn’t feel like another guilt trip from somebody who actually puts on pants to work from home: Make something silly.

“Silly” is just how Alkire, freelance creative director and founder of the Denver Ad School, describes the project he dropped on Twitter Wednesday afternoon. After seeing the news that Anheuser-Busch