IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better

Bench, shelter, ramp

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads from Ogilvy France function as a bench, a shelter and a ramp over stairs. Sure, they're small gestures mostly intended to have a wow factor online.

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