Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Meanwhile, Land Rover rolls out elaborate adventure stories on the platform

Headshot of Tim Nudd

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

Check out the video below, or try it yourself at @Hyundai_Quiz_Start.

Automakers have been doing a lot of cool things on Instagram lately. Among the more notable efforts were Y&R New York's two fictional, audio-visual adventure stories for Land Rover—@SolitudeInSawtooth and @BrotherhoodOfWonderstone. Both stories included hundreds of tiles to interact with, and 20-30 films per adventure.



Client: Hyundai

Agency: Innocean USA

Executive Creative Director: Greg Braun

Group Creative Director: Mehta Mehta

Creative Director: Bob Rayburn

Associate Creative Director: Brian Chin

Art Director: Jackie Barkhurst

Producer: Jimmy Romero

Digital Strategy Director: Nguyen Duong

Content Creator: Alex Frankel

Community Manager: Shareen Hill

Art Producers: Chrissy Borgatta-Liuzzi, Kristen Miller

Copywriter: Erica Henderson

Group Account Director: Rick Schmitz

Account Director: Cassie Reed

Senior Account Executive: Nadia Saavedra


Client: Land Rover

Agency: Y&R New York

Global Chief Creative Officer: Tony Granger

Executive Creative Director: Marc Sobier

Executive Creative Director: Greg Farley

Creative Director: Carlos Savage

Creative Director: Roy Torres

Executive Producer: Mathieu Shrontz

Creative Retoucher: Raul Pardo

Production Company: Film Orange

Director: Runar Ingi

Director of Photography: Dimitri Karakatsanis

@nudd Tim Nudd is a former creative editor of Adweek.