Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Meanwhile, Land Rover rolls out elaborate adventure stories on the platform


Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

Check out the video below, or try it yourself at @Hyundai_Quiz_Start.

Automakers have been doing a lot of cool things on Instagram lately. Among the more notable efforts were Y&R New York's two fictional, audio-visual adventure stories for Land Rover—@SolitudeInSawtooth and @BrotherhoodOfWonderstone.

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