‘How You Webinar’ Puts a Beat Behind the Business World’s Worst Jargon

On24 and Portal A rap about lead generation

This new video for webinar platform On24 is more proof that white-guy rapvertising is never going out of style.

It comes on the heels of last week’s cringey Toyota Swagger Wagon sequel, but instead of hiring some generic actors to rap along with Busta Rhymes, Portal A picked YouTube star DJ Dave, whom you might remember from the time he got REAL in the Whole Foods parking lot.

Why does that make it different? Because DJ Dave actually has some talent. He is rapping out the most awkward business buzzwords in double time and making them sound normal, while also playing the office-golfing exec worthy of such a douchey vocabulary. Waymond Lee from Comedy Central’s Workaholics also makes an in-character appearance in the video.

This is Portal A’s third trip to the viral well of white-guy rapping following 2008’s "Bankers v. Consultants" and the "2 Legit 2 Quit” local campaign for Mayor Ed Lee's reelection. Clearly the genre is still going strong despite its long history and numerous suggestions that it jumped the shark years ago.


Agency: Portal A
Director: Brian McGinn
Producer: Jeffrey Sabin-Beyonce-Matsumoto
Associate Producer: Brendan Nahmias
Executive Producers: Zach Blume, Kai Hasson, Nate Houghteling
Director of Photography: Gustavo Petersen
Talent, Musical Producer: DJ Dave Wittman
Production Designer: Lauren Meyer

@rebeccacullers Rebecca Cullers is a contributor to Adweek.