Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s usually British TV spots that are wowing people at this time of year. But for our money, the most entertaining holiday ads of 2017 so far have been Spotify’s global out-of-home ads, which crunch user data and cleverly transform it into witty headlines—riffing on the ups and downs of our suddenly unhinged world.
We posted a bunch of the ads on Wednesday. With the theme “2018 Goals,” they serve as comical New Year’s resolutions come early—using Spotify listeners’ habits from 2017 to humorously suggest strategies for dealing with life in 2018.
The campaign follows similar
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in