30 Festive Christmas Ads That Will Really Get You in the Holiday Spirit

The best of 2017 from the U.K. to Spain to the U.S.

Oscar winner Alejandro Amenábar directed the Spanish Lottery's otherworldly Christmas ad for 2017.
Headshot of Tim Nudd

‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we’ll be adding more executions as they break.

Spotify – 2018 Goals

Country: Global
Spotify unearths more hilarious user habits in global outdoor ads for the holidays.

Intermarché – J’ai tant rêvé

Country: France
A little boy puts Santa on a diet in grocery chain’s cute Christmas ad.

Air New Zealand – A Very Merry Mistake

Country: New Zealand
Air New Zealand’s Christmas ad takes the piss out of its own country’s accent.

Toyota – R+S

Country: U.S.
Lance Acord directed this sweet 100-second spot about a family and their beloved tree.

M&M’s – Bring Everyone Together with M&M’s

Country: Global
21 years later, M&M’s unwraps a sequel to its classic Christmas ad.

Samsung – Giving Is a Gift to Be Shared

Country: U.S.
Samsung’s sweet and diverse holiday ad features the world’s most deserving doorman.

Apple – Sway

Country: U.S.
Apple’s holiday ad, featuring a pair of dancers in a winter dreamscape, is as enchanting as you’d expect.

Old Spice – Ye Olde Exploding Yule Log

Country: U.S.
Agency: Wieden + Kennedy
Old Spice and Terry Crews bring you an explosive viewing experience for the holidays.

Lego – Christmas Film 2017

Country: Australia
Agency: CHE Proximity
Sensei Wu saves Santa, who saves Christmas, in Lego’s fun holiday ad.

Audi – Parking Lot

Country: U.S.
Agency: Venables Bell & Partners
Two Audi Sport drivers face off on the ultimate holiday battlefield: the mall parking garage.

Heathrow Airport – Heathrow Bears

Country: U.K.
Agency: Havas London
Heathrow brings back the holiday bears and tells their whole 50-year love story.

McDonald’s – Carrot Stick

Country: U.K.
Agency: Leo Burnett London
This McDonald’s Christmas campaign thinks less about Santa and more about his reindeer.

John Lewis – Moz the Monster

Country: U.K.
Agency: adam&eveDDB
John Lewis unveiled #MozTheMonster in its charming Christmas ad about friendship.

The Spanish Lottery – Danielle

Country: Spain
Agency: Leo Burnett Madrid
An alien falls to Earth in the Spanish Lottery’s lovely 18-minute Christmas ad for 2017.

Amazon – Give

Country: U.K./Global
Agency: Lucky General
Amazon’s holiday ad, full of singing boxes, is one of its cutest spots yet.

Debenhams – #YouShall

Country: U.K.
Agency: J. Walter Thompson London
Ewan McGregor narrates Cinderella for the social-media age in this cinematic Christmas ad.

Waitrose – #ChristmasTogether

Country: U.K.
Agency: adam&eveDDB
Waitrose’s holiday ad is a monochrome fantasy about getting snowed in with strangers.

Marks & Spencer – Paddington and the Christmas Visitor

Country: U.K.
Agency: Grey London
He said what? Marks & Spencer denied its G-rated Christmas ad contains an F-bomb.

Macy’s – Lighthouse

Country: U.S.
Agency: BBDO New York
Macy’s emotional holiday ad tears a page out of the U.K. retailer playbook.

Macy’s also rolled out three more holiday ads below, with charmingly subtle storytelling.

HP – Create Wonder in Your World

Country: U.S.
Agency: BBDO San Francisco
HP’s wonder-filled holiday ad brings a bit of magic to solitary city dwellers.

Poo-Pourri – You’ve Been Doing the Holidays All Wrong

Country: U.S.
Agency: No. 2 Productions
PooPourri adds another redhead as it tweaks its holiday advertising.

Dish – Christmas Special

Country: U.S.
Agency: Camp + King
This holiday campaign includes one Claymation spot, and one with Santa revealing his favorite Christmas movie. (But is it really a Christmas movie?)


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@nudd Tim Nudd is a former creative editor of Adweek.