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Here's a powerful example of the potential of social media and brand charity.
Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on Twitter to get her a prosthesis. The effort led them to contact The Buried Life, the troupe of young guys who built a bucket-list-themed media franchise, including a couple of seasons of an MTV show and a book. They in turn persuaded Hanger Inc., a top manufacturer of prosthetics, to give Torri a $150,000 bionic arm.
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