How One of the Most Uncomfortable Ads Ever Ended Up Winning Gold at Cannes Lions

'Eternal Pregnancy' was eliminated in early judging, but jurors couldn't stop thinking about it

It shouldn’t have had a chance at winning.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in