How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads

Twist Creative's summer experiment

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

While outdoor advertising is often phenomenal, it’s frequently a blight on the landscape and hasn’t earned its right to block out nature or the cityscapes it obscures. In Cleveland, though, some out-of-home ads have popped up this summer that are undeniably intriguing. In fact, they’re meant to start a conversation partly about the medium itself.

The billboards feature single words or phrases that you might find on a grocery list—orange juice, butter, paper towels, etc.—set against scenic natural backgrounds like mountains, deserts and forests. There

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in