How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago

Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation patriarch of the Dutch brewing family—invented the WOBO, a beer bottle that essentially doubled as a giant interlocking Lego brick, and was made for building eco-homes back in the early 1960s.

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