How Advertising Worms Its Way Into Your Brain and Drains Your Wallet

Here comes the science

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Newsflash: Advertising is nefarious and manipulative after all.

Earlier this week, we saw the stock-footage realization of the cheeky anti-advertising manifesto "This Is a Generic Brand Video," which brilliantly illustrated how advertising's visual cues are all ham-fisted and transparent, so viewers really don't have anything to worry about except maybe getting bored. By contrast, here's a fun clip from BuzzFeed that digs into the details of how a competent marketer sneaks into your subconscious and tricks you, most subtly, into thinking nice things about it.



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