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Instagram Stories is a weird place. Sometimes we lose hours to it—passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers in spring, leaves in autumn, and crayoned commentary over blurry pet shots.

“Off to work!” some influencer writes, the words superimposed over a shot of her leaning casually—too casually—against a balcony. What does that even mean?

There’s a “stories” element missing in Instagram Stories. In fact, they’re less stories than deconstructed shards of lives—which in the end are a lot like ours anyway, and which increasingly seem to want to sell us something, whether it’s a lifestyle, a parenting philosophy or just shoes.



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