Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure.
Realizing this, Brazil’s Heliópolis’ symphony orchestra, or Sinfônica Heliópolis, joined forces with Hungry Man Productions to make headlines in a country obsessed with soccer. Not only did their efforts pay off in a major way, it culminated in an official theme song for Sao Paulo’s Major League.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in