Horror-Movie Stunt With Freaky Telekinetic Girl Is Frighteningly Good

Thinkmodo strikes again

Prankvertising can be annoying. Aggressively messing with people for questionable purposes is, after all, obnoxious behavior. But when it promotes something that is intended itself to be scary, it can be irresistible.

@nudd Tim Nudd is a former creative editor of Adweek.