Honda’s ‘Hands,’ Fiat’s Typeface Drive Off With Top Honors at Auto Ads of the Year

One Show picks its winners

The 2014 One Show Automobile Advertising of the Year awards are being presented today at the North American International Auto Show in Detroit. And Honda has grabbed the top prizes in both the TV and online video categories.

Fiat won in the print category, Hyundai in interactive, and BMW and Toyota shared the prize in experiential.

Check out all the winners (and the finalists) below. Some solid work here, but where oh where is the RAM "Farmer" spot?

Category: TV Commercials

Winner: Honda "Hands," Wieden + Kennedy, London

Other finalists:

Dodge "It Comes Standard," Wieden + Kennedy, Portland, Ore.

Honda "Illusions," mcgarrybowen, London

Daimler/Smart "Offroad," BBDO Germany, Dusseldorf

Land Rover "Roam Free," Young & Rubicam, New York

Category: Online Video

Winner: Honda "Sound of Honda/Ayrton Senna 1989," Dentsu, Tokyo

Other finalists:

Audi "The Challenge," PMK*BNC, New York, and Audi of America

Honda "Project Drive-in," RPA, Santa Monica, Calif.

Category: Print/Outdoor

Winner: Fiat "Letters," Leo Burnett Tailor Made, São Paulo, Brazil

Fiat created its own typeface for posters warning people against texting and driving.

Other finalists:

Kia "Panoramic Sunroof – Cat," David&Goliath, Los Angeles

Volkswagen "Child," Grabarz & Partner, Hamburg, Germany

Category: Interactive

Winner: Hyundai "Driveway Decision Maker," Innocean USA, Huntington Beach, Calif.

Other finalists:

BMW "Eli's BMW," kbs+, New York

Fiat "Abarth 500 Zero Followers," Leo Burnett, Dusseldorf, Germany

Category: Experiential

Winner: BMW "Window Into the Near Future," kbs+, New York

Winner: Toyota "Tundra Endeavor Campaign," Saatchi & Saatchi, Los Angeles

Other finalist:

Toyota "Camry Thrill Ride Experience," Saatchi & Saatchi, Los Angeles

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