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Asked your neighbor for a cup of sugar lately? They might not have that … but they could have a garage full of Hondas to sell you!
Honda doesn’t have a ton of dealerships in France. So, to get its newest CR-V and HR-V SUV models in front of prospects, it had to get scrappy. Working alongside agency Sid Lee in Paris, it reached out to the brand’s biggest fans and asked for help.
Fans make the best salespeople, right? They’re not only kitted out with all kinds of brand gear, they propagate enthusiasm.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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