Honda Turned Its Drivers' Own Garages Into Car Dealerships in a Clever Twist on Testimonials

Fans make the best salesfolk

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Asked your neighbor for a cup of sugar lately? They might not have that … but they could have a garage full of Hondas to sell you!

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