Honda Marketing Chief Tattoos Fan's Face on His Arm

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Goofy but sort of funny: Honda and ad agency RPA are celebrating 1 million Facebook likes by getting Honda executives to reciprocate fans' love—by doing stupid things. Examples: Some guy named Dustin got a Honda tattoo, so Honda's vp of marketing, Steve Center, got a Dustin tattoo with the guy's name and face (no, not a real tattoo); some girl named Cristina painted Hondo logos on her toenails, so Honda's assistant manager of interactive marketing, Karen K.

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