Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist

Fun follow-up from Canada

Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.