Creative: In With The New

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At the 50-year mark, the Cannes fest considers advertising’s future

Celebrating its 50th anniversary this week, the International Advertising Festival will look to the past—with a ceremony honoring five decades of Grand Prix winners—and the future of advertising, with an award for an entry that breaks through standard definitions of creative work.

With Procter & Gamble’s first-time festival delegation of more than 20 marketing execs sending a signal that creativity does, in fact, matter, this year promises to break some new ground.



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