H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear

Jennie Runk gets starring role

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who actually has a normal human body. Jennie Runk, a size 12 from America, will appear in this season's beach-related advertising for the brand. "She is absolutely gorgeous and has a normal body. How refreshing," writes one commenter on the Ford Models gallery of photos from Runk's H&M shoot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in