Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or content management systems like Squarespace.
One of this year’s ads, however, will be promoting something different: a new media brand.
Hip-hop star Pras—who holds the titles of rapper, actor, Grammy winner and founding member of the Fugees—bought a 30-second spot to announce the launch of Blacture, a “platform for black culture in America.”
The below teaser went live the week before the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in