Hip-Hop Star Pras Is Using the Super Bowl to Launch His New Media Platform

Blacture looks to help 'push black culture forward'

The Fugees co-founder wants to focus on black excellence. Blacture

The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or content management systems like Squarespace.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.