Hip-Hop Star Pras Is Using the Super Bowl to Launch His New Media Platform

Blacture looks to help 'push black culture forward'

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The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or content management systems like Squarespace.

One of this year’s ads, however, will be promoting something different: a new media brand.

Hip-hop star Pras—who holds the titles of rapper, actor, Grammy winner and founding member of the Fugees—bought a 30-second spot to announce the launch of Blacture, a “platform for black culture in America.”

The below teaser went live the week before the game.



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