Hinge Tells Charming Dating Stories in Long-Copy, Site-Specific Ads in NYC

'Let's be real' campaign started with real user data

Dating app Hinge‘s new out-of-home campaign in New York City is deceptively simple. There’s more going on than initially meets the eye—including data mining behind the scenes, copywriting that cleverly embodies the brand promise, and contextual placement that should bring a smile to those who encounter the work.

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@nudd Tim Nudd is a former creative editor of Adweek.