Hidden-Camera Video With Freezing Child Is a Whole Lot Warmer Than Most Ad Stunts

Would you help this boy?

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If you saw a boy without a coat shivering alone at a bus stop, would you ask if he needed help? Would you lend him your gloves, scarf or jacket?

Commuters do just that for 11-year-old Johannes in this hidden-camera video from SOS Children's Villages Norway, which is seeking to raise awareness and funds to help Syrian children in need. "The goal was to touch upon the fear of becoming numb to crises that don't affect you directly," SOS rep Synne Rønning tells AdFreak.



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