Hey Old Spice haters, sales are up 107%

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The applause for Old Spice's incredible YouTube blitz this
month hadn't even died down when critics started panning the effort as ineffective.
Rushing
to judgment
, some bloggers cited 52-week sales figures from before the video
responses launched as a sign that Wieden + Kennedy's efforts were
underwhelming. Contrarians jumped on these early reports as a chance to bash clever social
media stunts
 in general. But now the numbers
are in, and it's hard to argue that this campaign doesn't just smell like a
man; it smells like victory.





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