Hershey’s celebrates 100 years of Kisses

Not only is today Valentine’s Day, but this year marks the 100th birthday of Hershey’s Kisses. To celebrate, Hershey’s has put out an ad that doesn’t really weigh in on their product’s centennial whatsoever. (The Postal Service is issuing a Hershey’s Kisses stamp for the occasion.) The TV spot features a little-known side effect of global warming: chocolate hail. I would have liked, in one of the scenes, to see a cluster of meteorologists gesturing skyward and checking their barometers while yelling at each other, but alas. Maybe for the 200th anniversary. One thing they could change is that godawful Burt Bacharach tune; “Looking for a Kiss” would have been much more appropriate.

—Posted by David Kiefaber


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