Here’s a Pretty Amazing Ad That Will Make You Feel Awful, Then Wonderful

And we can't even tell you what it's for

This will be a particularly brief writeup, as it wouldn't be fair to spoil the ending of this ad. (The brand seems to know this, too, by keeping the video's title as vague as possible.) Yes, it's called "Unloved," but you'll love it plenty in the end.

@nudd Tim Nudd is a former creative editor of Adweek.