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If you were glued to a television-type device during the Mad Men finale on Sunday night, you probably had your second-screen-type device at the ready to tweet your spoiler-laden reactions. Brands certainly did. And so did some agencies—particularly McCann, of course, which has featured prominently in Season 7.
Don is nowhere man, sitting in his nowhere land. #MadMen #MadMenFinale
— McCann (@McCann_WW) May 18, 2015
Many brands tweeted homages to the characters—mostly Don Draper, the lubed-up star.