Here’s How Brands Honored Draper and Company During the Mad Men Finale

If you were glued to a television-type device during the Mad Men finale on Sunday night, you probably had your second-screen-type device at the ready to tweet your spoiler-laden reactions. Brands certainly did. And so did some agencies—particularly McCann, of course, which has featured prominently in Season 7.

Don is nowhere man, sitting in his nowhere land. #MadMen #MadMenFinale

— McCann (@McCann_WW) May 18, 2015

Many brands tweeted homages to the characters—mostly Don Draper, the lubed-up star. Others, like Coca-Cola, had more specific reactions (even if they arrived a little late). Take a look below at some of notable brand tweets from the finale of one of TV's best-loved shows:

A bright idea indeed, Don. Thanks for thinking of us. #MadMen http://t.co/AyndyQKi12 https://t.co/9ltXOVN9Ni

— Coca-Cola (@CocaCola) May 18, 2015

Thanks, Don. About time you came up with a good idea. https://t.co/0IdUE4KFoR #MadMen #MadMenFinale

— McCann (@McCann_WW) May 18, 2015

One era is ending, but w/ wearable workplace technology, a new era is beginning #MadMenFinale http://t.co/MPBS0q5m6C pic.twitter.com/ExlxnQ06q0

— Hitachi U.S.A (@Hitachi_US) May 15, 2015

#dropsthemic #MadMenFinale pic.twitter.com/ktiNgL0eVy

— TiVo (@TiVo) May 18, 2015

promoted, no less pic.twitter.com/fxBx1sjPdS

— Alfred M Maskeroni (@digimatized) May 18, 2015

Will anyone ever fill his suits? #EndOfAnEra pic.twitter.com/naBpLGJ43G

— National Car Rental (@NationalPro) May 17, 2015

One last drink with Don Draper #Pabst #MadMen pic.twitter.com/9qhq68QdX2

— Pabst Blue Ribbon (@PabstBlueRibbon) May 17, 2015

In honor of tonight's #MadMen finale, here's one of our ads from the 70s. pic.twitter.com/MDOxIxBLHk

— Arby's (@Arbys) May 17, 2015

So long, Don. It's been one heck of a ride. #ThanksDon #MadMen pic.twitter.com/wpdZhim1gJ

— Buick (@Buick) May 18, 2015

Yeah, we're Joan's favorite. #MadMenFinale

— Cheerios (@cheerios) May 18, 2015

From one Old Fashioned to another. Cheers to seven great seasons! #MadMen #MadMenFinale pic.twitter.com/YgAdlmH4n4

— Tim Hortons (@TimHortons) May 18, 2015

Our "office" has all of the confidence of Sterling Cooper. #GoCommando #MadMenFinale pic.twitter.com/6bgom5TeVe

— Cottonelle (@cottonelle) May 18, 2015

Toast to the #EndOfAnEra with a #KahluaWhiteRussian. pic.twitter.com/dPHOczAu8M

— Kahlúa (@KahluaUS) May 17, 2015

Tonight marks the end of an era. RT if you're tuning in to the #MadMen series finale!

— Duane Reade (@DuaneReade) May 18, 2015

Almost time for the end of an era! RT if #TribeHummus will be on your table tonight during the #MadMen Finale! pic.twitter.com/KngT0FzSHJ

— Tribe Hummus (@TribeHummus) May 17, 2015