Here’s How Brands Honored Draper and Company During the Mad Men Finale

Event television brings them out in droves

Headshot of Alfred Maskeroni

If you were glued to a television-type device during the Mad Men finale on Sunday night, you probably had your second-screen-type device at the ready to tweet your spoiler-laden reactions. Brands certainly did. And so did some agencies—particularly McCann, of course, which has featured prominently in Season 7.

Many brands tweeted homages to the characters—mostly Don Draper, the lubed-up star. Others, like Coca-Cola, had more specific reactions (even if they arrived a little late). Take a look below at some of notable brand tweets from the finale of one of TV's best-loved shows:

@maskeroni Alfred Maskeroni is director of video for Adweek.