When Snickers announced a contest earlier this year urging random people on the Internet to make an ad for its "You're Not You When You're Hungry" campaign, many suspected they had no idea what they were getting themselves into.
But now that we've seen the winning video, sent in by Lexington, Ky., resident Walter Arnett, it's clear they knew exactly what they were doing.
Arnett's video may have all the production value and pacing of an Asylum film. But unlike those goobers, he's in on the joke, so his video is charming despite (or because of) its flaws. The devils on his shoulders make for a fun meta moment, and could have easily carried the entire ad without the office-drama bookends.
As far as amateur video advertisements go, it's no "Eagle Man," but it's stronger than a lot of work from legitimate ad agencies recently, so we're cutting Arnett some slack. Plus, he won $50,000 for his effort, and thus surely couldn't care less what we (or you) think.
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