Here We Go Again. KFC Offers $11,000 to Parents Willing to Name a Baby ‘Harland’

Scholarship designed to plump up founder’s moniker

Harland, is that you? Getty Images

2038. A young man sits across from his parents in a cafe. The 20-year-old is in the midst of a stellar college career and has begun interviews for an internship. One question, however, always keeps coming up—and is usually the first from the interviewer: “Your name is Harland. That’s interesting. Where did that come from?”

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.