Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for nearly a quarter century. An impressively remastered version of the original Bayer Bess Vanderwarker ad from 1992 was unveiled last month during the NBA's All-Star weekend. Visuals from that spot appear in these three new commercials, but each has its own unique vibe. "Groove Like Mike," my favorite, feels like the '70s, with retro-cool animations and a righteously funky take on the song. "Move Like Mike" finds gym rats, inspired by footage of No. 23 playing on monitors around the place, working out and scrimmaging to subtly insistent beats. (Maybe the NBA will adopt that backboard video screen to blast ads during games.) "Dream Like Mike" shows a kid playing driveway hoops against MJ, a bold mix of "Be Like Mike" driving him to new heights. The clips are fun, multilayered and reward multiple plays. Animal Music did a fine job with the remixes, giving all three versions a fresh sound while staying true to the spirit of the original. There's just one problem. Now, that damn song will be stuck in my head for at least another 23 years! CREDITS —Move Like Mike (:90) Client: Gatorade Chief Marketing Officer: Morgan Flatley Senior Director, Consumer Engagement: Molly Carter Director of Digital Strategy: Jeff Miller Senior Marketing Manager, Digital: Abhishek Jadon Assistant Marketing Manager, Digital: Nicki Granadier Director, Sports Partnerships: Jeff Chieng Sports Marketing Manager: Jonathan Kander Agency: TBWA\Chiat\Day Chief Creative Officer: Stephen Butler Executive Creative Director: Brent Anderson Creative Director: Renato Fernandez Copywriter: Scott Cleveland Art Director: Pierce Thiot Director Of Production: Brian O'Rourke Executive Producer: Sarah Patterson Associate Producer: Garrison Askew Managing Director: Peter Ravailhe Brand Director: Simon Nicholls Branded Entertainment Manager: Marc Johns Account Supervisor: Robyn Morris Sports Marketing Manager: Erika Buder Project Manager: Parker Adame Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Planner: Matt Bataclan Director Of Business Affairs: Linda Daubson Business Affairs Manager: Laura Drabkin Talent Payment Manager: Mirielle Smith Director, Traffic Operations: Dessiah Maxwell Senior Traffic Operations Manager: Judy Brill Production Company: 1stAveMachine Creative Director: Tomi Dieguez Directors: Can Can Club / Diego Berakha Executive Producer/Partner: Sam Penfield Head of Production: Lisanne McDonald Senior Producer: Malú Rodríguez Production Company Buenos Aires: Tronco Executive Producer: Lautaro Brunatti / Leticia Christoph Line Producer: Lucio Fiorentini Art Director: The Art Brothers DOP: Juan Maglione Postproduction: Mate Post Music Production Company: Animal Music —Groove Like Mike (:60) Client: Gatorade Chief Marketing Officer: Morgan Flatley Senior Director, Consumer Engagement: Molly Carter Director of Digital Strategy: Jeff Miller Senior Marketing Manager, Digital: Abhishek Jadon Assistant Marketing Manager, Digital: Nicki Granadier Director, Sports Partnerships: Jeff Chieng Sports Marketing Manager: Jonathan Kander Agency: TBWA\Chiat\Day Chief Creative Officer: Stephen Butler Executive Creative Director: Brent Anderson Creative Director: Renato Fernandez Copywriter: Scott Cleveland Art Director: Pierce Thiot Director Of Production: Brian O'Rourke Executive Producer: Sarah Patterson Associate Producer: Garrison Askew Managing Director: Peter Ravailhe Brand Director: Simon Nicholls Branded Entertainment Manager: Marc Johns Account Supervisor: Robyn Morris Sports Marketing Manager: Erika Buder Project Manager: Parker Adame Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Planner: Matt Bataclan Director Of Business Affairs: Linda Daubson Business Affairs Manager: Laura Drabkin Talent Payment Manager: Mirielle Smith Director, Traffic Operations: Dessiah Maxwell Senior Traffic Operations Manager: Judy Brill Production Company: 1stAveMachine Creative Director Tomi Dieguez Directors Gato / Gianlucca Fallone for The Rancho Executive Producer/Partner Sam Penfield Head of Production Lisanne McDonald Senior Producer Malu Rodrigugez Production Company Buenos Aires: Tronco Executive Producer: Lautaro Brunatti / Leticia Christoph Line Producer: Lucio Fiorentini Art Director: Gianlucca Fallone for The Rancho 2D Animation leads: Federico Radero / Pedro Blumenbaum Postproduction: Tronco Music Production Company: Animal Music —Dream Like Mike (:60) Client: Gatorade Chief Marketing Officer: Morgan Flatley Senior Director, Consumer Engagement: Molly Carter Director of Digital Strategy: Jeff Miller Senior Marketing Manager, Digital: Abhishek Jadon Assistant Marketing Manager, Digital: Nicki Granadier Director, Sports Partnerships: Jeff Chieng Sports Marketing Manager: Jonathan Kander Agency: TBWA\Chiat\Day Chief Creative Officer: Stephen Butler Executive Creative Director: Brent Anderson Creative Director: Renato Fernandez Copywriter: Scott Cleveland Art Director: Pierce Thiot Director Of Production: Brian O'Rourke Executive Producer: Sarah Patterson Associate Producer: Garrison Askew Managing Director: Peter Ravailhe Brand Director: Simon Nicholls Branded Entertainment Manager: Marc Johns Account Supervisor: Robyn Morris Sports Marketing Manager: Erika Buder Project Manager: Parker Adame Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Planner: Matt Bataclan Director Of Business Affairs: Linda Daubson Business Affairs Manager: Laura Drabkin Talent Payment Manager: Mirielle Smith Director, Traffic Operations: Dessiah Maxwell Senior Traffic Operations Manager: Judy Brill Production Company: 1stAveMachine Creative Director Tomi Dieguez Director Gato Executive Producer/Partner Sam Penfield Head of Production Lisanne McDonald Senior Producer Malu Rodrigugez Production Company Buenos Aires: Tronco Executive Producer: Lautaro Brunatti / Leticia Christoph Line Producer: Lucio Fiorentini Art Director: Choppy Casariego DOP: Juan Maglione Postproduction: Tronco Music Production Company: Animal Music

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Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

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