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After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline, "Someone's been doing the Herbal." That's right: They've slipped seamlessly from sex to drugs. The spot above touts the Tousle Me Softly line, part of an extensive new product lineup with redesigned bottles, and shows a chick who magically turns into a rock star thanks to her softly tousled hair.
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