Help these idiots find their Cannes Lion

“Swedish agency Farfar just won a gold Lion in Cannes. And then they lost it.” That’s the email we just got, along with this link: farfar.se/lostlion. The site has the same video as the one above, showing a bunch of Swedes digging furiously in the sand, along with a regretful typed message from a Farfar employee. “Just return something resembling a golden Cyber Lion and I’ll happily hand you a thick wad of cash,” he writes. Despicable PR stunt? Probably. If they’d lost their silver Lion, which they won for this, maybe it would seem more believable.

—Posted by Tim Nudd