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Ed Sheeran’s Heinz ketchup campaign has arrived, and unsurprisingly, it’s salt-of-the-earth.
The ubiquitous pop singer and songwriter has been teasing his work with the condiment brand since early May, and the ad itself, which launched today, channels his “aww shucks” persona and genuine love for the brand into a slightly sweet, slightly tangy glop of an everyman sales pitch.
The story starts with Sheeran walking into a “super posh” restaurant complete with fancy silverware, fancy music and fancy food.
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