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When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz.
A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers there’s no ketchup left to go with his chicken nuggets in the chuckle-worthy 1:15 spot, created by Taxi.
Jack Cambria, formerly of the NYPD, opens the ad with an ominous reality-style overture. “I’m here to help in case you find yourself in a tough spot,” he says.
The camera cuts to a mom, dad and their little boy, all sitting down for a meal.
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