Heaven is a bummer for New Zealand cows

Deadcow_2 What’s the point of living a virtuous life as a cow in New Zealand if your reward is to get packaged into a soggy pie and sold at a gas station? For that matter, what’s the point of mentioning dead cows in one’s pie advertising? California’s happy cows would be appalled. The ad here is from New Zealand’s BP 2go stations, and they certainly love their pies. There’s a whole section on the Web site called “Confessions of a Pie Addict,” and they’re seeking more witty headlines for their outdoor posters. Keep an eye out for floaty dead bovines in BP’s brand campaign. Photo by Clara & James.

—Posted by Tim Nudd