Have a glimpse at your sponsored future life

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

This video, from London architecture student Keiichi Matsuda, envisions just how bizarre your life might look in the not-too-distant future—a logo-dominated age in which every structure and visual space is aglow with advertising and the insignia of global commerce is woven into all aspects of your existence. It's not that different than the world we live in now, which is precisely the filmmaker's point. Humans are cogs in the branding machine, a notion that the stylized, almost-realistic "hands" in the film seem to suggest.

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