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This should get picked over a bit more than your regular TV commercial. Harley-Davidson today breaks its first crowdsourced advertising since linking up with Victors & Spoils. The minute-long spot below, titled “No Cages,” illustrates the customization options for Harley motorcycles by showing people who don’t own Harleys moving around in cages in their everyday life. Whit Hiler, a Lexington, Ky., guy who owns an online T-shirt shop, hatched the idea. I have to say, I didn’t know Harley had a NikeID-type bike builder.

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