Is This the Happiest and Most Colorful Mobile-Phone Campaign Ever?

Canada's Koodo makes quite a splash

Canadian mobile carrier Koodo doesn't needlessly complicate things in this new campaign from Toronto agency Camp Jefferson.

Portraying itself as a company that's fair and honest, and makes lots of people happy, Koodo is using the line "Choosy Happy." And the ads simply try to capture the idea of happiness in ways that are giddy, cute, surreal and fun.

The brand worked with a slew of illustrators, animators, designers, artists and directors to create bit-size images of happiness, from an animated loop of a robot slipping on a banana peel to images of smiling popsicles and dogs that turn into bunnies.

The insight was that customer frustration in the telco industry has been rising in Canada across the board, but Koodo's customers remain happy—with high customer satisfaction numbers and a low number of complaints.

Check out some of the campaign materials below. It's like the happy side of the Internet threw a party that lasted for a week.

CREDITS

Client: Koodo Mobile

VP, Marketing Communications: Dan Quick

Director, Marketing Communications: Lise Doucet

Manager, Marketing Communications: Dragana Simao

Manager Quebec, Marketing Communications: Jennifer Robertson

Agency: Camp Jefferson

Executive Creative Director: Paul Little

Associate Creative Director: Julie Nikolic, Chris Obergfell

Copywriter: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner

Art Director: Julie Nikolic, Andrew Passas, Chris Obergfell, Caroline Friesen

Designer: Andrew Passas, Mo Bofill

Tech Lead: Thomas Schemmer

Director of Integrated Production, Producer: Jen Mete

Print Production Manager: Marietta Sterman

Integrated Production Coordinator: Lily Tran

SVP, Managing Partner: Peter Bolt

VP, Director of Planning: Andre Louis

VP, Director of Social and Innovation: Ian Barr

Social Content Strategist: Chris Campaner

VP, Director of Client Services: Edith Rosa

Account Supervisors: Lisa Taylor, Suyi Hua, Melanie Abbott

Account Coordinator: Sabrina Zavarise

French Agency: K72

Copywriter: Marc-Andre Savard

Art Director: Sebastien Boulanger

VP, Strategy: Michelle-Alex Lessard

Account Director: Rosalie Laflamme

Account Coordinator: Genevieve Turmel

Production Houses: Mike Perry Studios w/Suneeva, 1stAvenueMachine & MOM

Directors: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel

Executive Producers: Geoff Cornish, Sam Penfield, Richard Ostiguy

Artist Representative: Laura Beckwith

Head of Production: Lisanne McDonald

Line Producer: Annya Williams, Guillaume Vallée

Directors of Photography: Anna Wolf, Simon-Pierre Gingras

Photographer: Scottie Cameron

Set Designer: J Bell

Art Director: Louise Schabas

Animation Director: Mike Perry

Assistant Animation Director: Jim Stoten

Lead Animators: Isam Prado, Maya Eldelman

Animator: Lizzi Akana

Editorial House: 1stAvenueMachine

Editor: Marc-Antoine Croteau

Transfer: Ricart & Co.

Colourist: Seth Ricart

Online: 1stAvenueMachine

Online Artist: John Loughlin

Audio / Music House: Apollo Studios

Creative Director + Music Producer: Daenen Bramberger

Audio Engineer: Spencer Hall

Executive Producer: Tom Hutch

Development: Ransom Profit

Lead Developer: Heung Lee

Developer: Tony Valderrama