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Kids may want ice cream when they’re happy, but adults need ice cream when they’re not. It’s a distinction we all know but likely haven’t really thought about—until this wonderfully bleak campaign from low-calorie ice cream Halo Top.
Known for taking creative leaps with its marketing—most famously the dystopian and terrifying 2017 ad “Eat the Ice Cream,” which included the instantly classic line, “Everyone you love is gone.”
Now the brand is rolling out its first national TV campaign, created by agency 72andSunny New York and directed by Tim Godsall.
The spots center on what must be, to kids, the worst ice cream truck ever.
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